Are Diamonds A Girl’s Best Friend?

No, no they’re not. That would be weird, but they certainly catch the light nicely. 

Our client Hot Diamonds announced their new jewellery line in collaboration with Jacqueline Jossa on September 23rd and we’re only just posting about it on our website now. We’re so late to the party that we’re not even going to bother changing the date on this post and pretending.

In February 2021 Hot Diamonds approached us looking to collaborate with a fashion influencer. We thought absolutely not, we can do better than that. We’re in the middle of a bloody pandemic, this is a brand who are reliant on wholesalers to take them to the high street. We saw an opportunity to make them an online brand with much higher margins, so we approached a few select influencers and Jac really bit. She wanted a jewellery line, they wanted her and before long we’d negotiated a deal that made us everybody’s best friend. 

Prior to the launch of Hot Diamonds x Jac Jossa we spent time advising our client on how to proceed. This was their first ever influencer collaboration, and we wanted them to get the best bang for their buck. After assessing the performance post-launch, Hot Diamonds believe they have a strong, long-term brand to build with their influencer partner. Adryan Cresswell, Head of Commerce at Hot Diamonds, was so pleased to be approached by retailers following the launch that he can be quoted saying “you couldn’t spend better money in terms of marketing.”

So what does that say about our initial goals for Hot Diamonds? Well, it’s a work in progress. the client are happy, so we’re happy; but we know we can do more. Watch this space, Hot Diamonds is about to be the biggest jewellery retailer this side of your computer screen, or else!

And if you’d like a much more professionally written summary, you can of course read this coverage from business wire.