UMG Dances Over To TikTok

…and it’s about time the big players started appreciating the app that has taken gen z by storm.

Whether you love it or you hate it, one fact is undeniable, there is no stopping TikTok, so if we can’t whack it out of our way like roadkill with a shovel, what can we do?

TikTok has constantly proven itself to be a marketing machine and that does not change today, we’re delighted to announce our first campaigns with UMG have been a great success. We teamed up with U.K. based record label Polydor, sister to Interscope Records, with artists like Billie Eilish, Lady Gaga and Yungblud under their umbrella, they certainly have a lot of power in the music industry.

It speaks volumes that a label of this size has began marketing their music through influencers on TikTok, and we’re proud to have been in charge of multiple campaigns, from choosing the theme & deliverables, selecting influencers, and seeing the collaboration all the way through to collecting the data.

The data is in folks - it works, so what are you waiting for, we’re only an email and some intense zoom sessions away from running your next campaign.