POlydor Records

Universal music group, on behalf of Polydor, approached Acifin to provide a TikTok marketing campaign for the glass animals single - heatwave.
They trusted us to come up with a creative concept, and pick the influencers.

We instantly knew we wanted to do something that could hook onto relevant themes and topics for tiktok users to engage with, alongside ensuring actual interaction and further use of the sound bite chosen by the audiences of the influencers.
This would cause a domino effect in that the audience members who used the sound will also be using the same theme, which in turn, would get their audience to then use the sound. We call this domino effect “meta influencing”

Meta influencing is one of the approaches that can really achieve value for your money and we always seek to be creative in how we achieve this in every campaign!

After carefully selecting an acceptable concept relevant to Tik Tok users to get them discussing, relating to, using the sound and encouraging others to do so via the discussion, we picked out a small team of influencers with great audience engagement.

We are fortunate at acifin to be well connected. Our own talent roster are not just talent, but good friends to us and a part of the acifin family. We also have good friends and connections further than our own roster throughout the industry, both big names and small!

The final result was that we created massive ripples through tiktok with the campaign on a minimal budget!
You can see our campaign results below.

Contact us if you want to learn more about how we can help you with our campaign development and influencer marketing.